Archive for Marketing

Brand Management Retweets And Viral Marketing

By Enzo F. Cesario

Twitter’s strengths as a messaging service come from the fact that the messages are short, and the service is easy to use. If someone can type within the character limit and handle a few basic concepts, Twitter is actually easier to use than many instant-messaging clients, and doesn’t even require an install on a computer.

An example of these basic concepts is the retweet, which is sending a tweet one likes or approves of to her list of followers. Retweets account for a lot of Twitter traffic, and form a major part of the site’s ability to promote viral content. If a retweet gathers enough steam, it can make the rounds of the entire web in a matter of minutes.

So how exactly does this work? The answer lies in the concept of overlapping spheres. Consider a Venn diagram, where two or more circles represent certain spheres of influence, and the overlap describes a mutual sphere. In this case, the overlap is the retweet, and the spheres represent the followers of the re-tweeter, and the followers of his followers.

Different Interests and Common Ground

The idea takes advantage of the sheer diversity of interests on the web. The idea of the polymath or Renaissance man which is to say the person who displays interest and skills in many fields is returning to the world now that people can rapidly research all manner of topics.

YouTube Preview Image

So, suppose that a local ice cream shop we shall call Brand A has a Twitter following of 1,200 people, mostly from their local town. There is probably some overlap as well some of these 1,200 are likely to be followers of one another, but they also will have more followers outside Brand A’s audience just by the law of probability.

Thus, Brand A sees a tweet they find interesting. It can be a link to a video, a web article talking about the process of making ice cream, or an interview with Brand A’s staff in the local newscast that somehow left a blooper in the broadcast. Brand A commits to the retweet, and the audience gets it.

Someone in the audience overlaps with it, and retweets as well to their audience. Perhaps it’s a journalism student who saw the broadcast and knows how big of a goof leaving the blooper in must be, so he shares it with his journalism friends.

The point of this is that it need not necessarily be about the brand itself. Perhaps Brand A’s retweet about ice cream gets less attention than the one about the newscast. Either way, Brand A gets a lot of attention as the source, and the video has gone viral for all the strangest reasons.

So, what to retweet?

The short and obvious answer is that anything can qualify for retweeting, but todays Twitter etiquette demands more than that.

A brand or user should retweet only those things they genuinely find interesting. Perhaps this will be something the retweeter knows the audience likes, or perhaps instead it’s just something that appeals for its niche and unexpected qualities. There is no guarantee to what will go viral nobody knows at all how it works, except perhaps mimetic scientists.

There are programs that make things easier to retweet, and to even measure the success of a retweet if necessary. Tools such as Tweetdeck and Tweetbranch can organize tweets and retweets into coherent conversations of information that can be easily kept up with, as well as measure the statistics of users that respond to a certain tweet or retweet. This brings Twitter firmly into the realm of web analytics and metrics, and it can certainly be a boon.

On the other hand, Twitter really is all about spontaneous action. If a user gets caught in the cycle of stopping to look at the measurable impact of every single retweet, she’ll eventually start hedging her bets and skipping on some topics. Overthinking retweets takes all the spontaneity out of the game, so be careful not to overanalyze. This should be fun!

In addition, its important to remember that not all branding is immediate or consciously done. To repeat an oft-raised but just as oft-ignored point, the web is made up of people with minds and ideas of their own. They have a vast array of moods, attitudes and states of mind. Perhaps they don’t want to see another retweet about adorable kittens midweek, but could definitely use some roly poly fluffballs on Friday after the disaster day of the month.

If youre still not sure what qualifies for retweeting, try applying an instinctive test to potential retweeting. If it comes to mind that maybe I should retweet this, do so. Don’t stop and overthink, just put it out there.

Further, consider retweeting the bad with the good. The web utterly thrives on making fun of people who gaffe, so put some mistakes out there that seem funny. Consider putting your own mistakes up there and own up to them, inviting some laughs. Having a sense of humor about one’s own situation is one of the best ways to draw in and engage a potential audience, rather than alienating them or convincing them one is a snob. Whatever the reason for it, don’t hesitate to take advantage of the retweet.

About the Author: Enzo F. Cesario is an

online brand specialist

and co-founder of Brandsplat, a digital content agency. Brandsplat creates blogs, articles, videos and social media in the “voice” of our client’s brand. It makes sites more findable and brands more recognizable. For the free Brandcasting Report go to or visit our blog at


Permanent Link:

No comment »

Why You Should Not Use Free Web Hosting

By Dhruv Patel

If you want to start online business or want to take your local business online, you need a web site. Just making web site won’t take you online. You need one reliable and good web hosting company to host your web site on the Internet. Many web masters and entrepreneurs make mistake at the beginning. They think of hosting their web site at free web hosting company. There are many problems attached with free web hosting. In this article, I am going to discuss some of them.


The most common problem with free hosting is ads. Free hosting providers are not taking money from you but they need money to maintain their hosting service. So they will give ads on your web site and they will make money from your site. If these ads are content ads from Google AdSense or Yahoo! Publisher Network than we can understand that those ads are related to your content and it will add some value to your contents. However, in many cases these ads are not related to your contents. So your site will not make your visitors happy. You don’t have any control over the ads given by your hosting company. You are forced to show their ads on your web site at the time of sign up service agreement. So there is nothing you can do about these ads.

URL and SEO (Search Engine Optimization) Issue

YouTube Preview Image

Another big issue with free web hosting is with URL. They don’t allow you to host your own domain to their hosting company. So you will have to use their sub domain to name your web site. Now you definitely don’t want to name your web site using their sub domains. There is solution for this issue.

Use Redirect URL

Using redirect URL feature allows you to redirect users from your domains to the hosted sub domains. This makes sense from user point of view but redirecting creates another problem. When you redirect user from your site to another site, you are just forwarding all requests to another site. So in reality, your site doesn’t have any data. When search engines like Google, Yahoo! or MSN live requests for your site, you will forward them also to another site. So search engines will think that your site doesn’t have any data and they will not index your site. So there is no chance that you will get organic traffic from search engines.

Limited Control & Limited Band Width

Free hosting service providers don’t give full control to you. So you cannot implement some advance operations like databases and .htaccess file. You are just given an ftp account to upload your files. No other access!

There is also a limitation on the bandwidth you use. So when you run out of your limit, your site access will be blocked. When any visitor visits your site, they will get message something like “This user has exceeded the data transfer limit. Please visit back again after a month”. So nobody will get an access of your site until the end of that month.

Account Cancellation

All above problems are still fine but what if they cancel your free hosting account? Yes! It may happen. Your months of efforts to promote your site will be wasted. So there won’t be any online business for you. If you are really serious about online business then don’t go for free hosting service. There are many cheap and reliable hosting services available. You can use any one of them.

About the Author: Dhruv Patel is a customer of DreamHost. He has created site to help new DreamHost customers and to promote DreamHost by giving

DreamHost coupon

. You can also find detailed

DreamHost review



Permanent Link:

No comment »

Submit Articles Read, Submit Your Articles For Free

Submitted by: Seopower Seo Services

Internet has been developing and becoming more and more accessible to the people all over the world. One can get information on any topic and can read numerous articles on various topics on the net. You can also submit articles on the topics of your interest and the interest of the people. This has got many benefits. One benefit to submit articles is that by doing so, we can get online traffic which is very useful to make our self made site popular and prominent among the readers. In fact, Article marketing is one of the most legitimate, ethical methods of getting traffic to your website and best of all, it is free! It involves the process of writing articles while also including a link back to your website and then submitting them to online article directories.

To promote your website as well as to make others publish your article on their website for free. Articles on any topic not only improves your knowledge in that specific field but may also encourage you to write an article yourself. It can be on any current or on any specific topic.

Now imagine you reading a high quality article, for sure you will be eager to visit the author s website. This brings traffic to the author s website and would also impart some knowledge to you about the product or the brand. Publishing your article by submitting articles means allowing anyone to read it. This in turn means giving you an opportunity to pick a business that you could not even begin to market for.

YouTube Preview Image

The potential for a reader to be swayed by your writing ability and buy your product is highly unlimited. This is advertising your writing skills, your product or the services and also your website. This promotional method is absolutely free. Thus by submitting articles one can gather a lot of traffic for their website.

To drive traffic to your site, good quality content is very important and is always popular on the web. Just think about something that can help somebody with and you will find that you can perhaps start writing about it. Any time you write an article about anything you should be offering useful information to the reader. You don t need to be an expert or know a lot about a particular subject to write about it. You will become an expert as you research and compile information for your article.

Submit content to article directories. There are two ways you can crack this nut. One is to keep a focus on just a few of the top directories, say the top five or ten most popular and high ranking ones.

The second way is to mass-submit to upwards of 100 directories. The further down the list of website directories you go assuming the best ones to be at the top the less the quality of the directories becomes. However, that s not to say your article won t get seen, because it will. And these directories will act in terms of getting important back-links for your marketing efforts.

Keeping these small pointers in mind you can voice your opinion and mind through different article websites and make continuous submissions to them and even promote a brand, a product or a service. is a popular article submission website where many articles are submitted on a daily basis. To know more about this website click on and get yourself their membership to get viewership of millions of people on the internet all across the globe.

About the Author: Leena is Article Submission service provider at

. She writes articles and does article submission with quality and professionally. Visit to

get more details.


Permanent Link:

No comment »

Avoiding Scam Website Sales

By Yinan Chen

There are many website auction places online today each selling hundreds or thousands of sites. Usually the owner of the site will post traffic figures or show graphics of revenue for the last month or two and post an asking price in the hopes that someone will buy it. However, some of these numbers have been artificially inflated for the last month or two to drive a higher asking price and others are outright fake. This article will help you get the facts and determine if a sale is legitimate or not or if you are just being scammed. It will mainly focus on arcade sites(as that is generally the niche of sites I work with and seen many shady sales for), but can be applied to other Niches as well.

The most popular online website auction site is Flippa, but unfortunately as I’ve seen, its also where the most scams take place. For many of the auctions I have seen, Flippa does nothing to monitor or scrutinize traffic numbers or revenue numbers that the owner puts up, and as a result, many I have seen in the arcade site realm can be easily determined as fake. Thus, the first step is never to buy or bid on a site at Flippa without doing lots of research first. The best thing you can do is go to a community like talkarcades(for arcade websites) and ask experienced members there what they think of a certain sale. Many of them will recognize scam seller on sight and prevent you from making a bad purchase. Secondly, Alexa traffic ranks are a good tool to determine if a potential sale is a scam. If a site’s Alexa rank is above 500,000 and they are claiming to be making thousands of dollars(or even hundreds) per month, then they are probably lying. These are two easy checks you can do to protect yourself. Beyond these two steps, there are a number of more technical steps that I will explain below to protect yourself.

You must look closely at the screenshots of revenue(whether they be adsense or some other source) that they give. Fake stats will look much like real screenshots but they usually have at least 1 small flaw in them. There might be too much whitespace between 2 stats or a column may be aligned completely right. Sometimes you really have to look and ask other people if traffic and revenue stats are legitimate.

YouTube Preview Image

If monthly revenue stats look to be legitimate, then you should ask for a history of at least the past 6 months of stats and revenue. Ask specifically for traffic sources. If the seller bulks at this request, do not buy the site as he has probably just inflated his stats for the last month or two to get a high sale price. When you get the stats, looking closely at this for tell-tale signs of large amounts of traffic being bought. Sites with a large amount of non-organic(bought traffic) are simply not worth that much. Some signs of bought traffic include erratic fluctuations on a day-to-day basis for traffic and traffic suddenly peaking in the last month or two. You should also ask for what search engine keywords are major sources of traffic for the seller and how much each word gives.

Erratic fluctuations in day to day traffic is an easy sign that the traffic is not organic at all. Most larger sites don’t have such fluctuations. The one exception is between weekdays and weekends where traffic might swing a legitimate 30-40% or perhaps more(if its one of those sites that focuses on school traffic). If you see erratic swings within a week and from week to week not following a more-or-less constant pattern, the seller is probably injecting and buying traffic on certain days to make the stats look better. If traffic has been somewhat steady but has suddenly increased several hundred percent in the last month or two, it is also a sign that the seller is fluffing up the traffic to get a higher sale. Do not buy these sites.

Search engine traffic is the best source for organic traffic and probably the most wanted type. If a site does not have much search engine traffic, its value decreases dramatically. If your seller refuses to give you this information, do not buy the site. When he gives you this information, double check it yourself on Google. If he claims that he is getting 1000 visitors a day from a certain keyword but you don’t find him on the top page of results for that keyword, he is probably lying. If he tells you that he did have page 1 results for certain keywords a while ago but doesn’t have them anymore but its only a matter of time before the site gets the keyword back, don’t believe him. There is a good chance that his site got penalized or more likely Google just recognized his link-farming ways and discounted those links. Either way, the site will not be getting the keyword ranking back and therefore you should not waste the money. Be sure to research and check carefully that all his search engine traffic claims are valid.

In conclusion, do lots of research and ask around in communities first before making a purchase. Try to buy sites with lots of validated search engine traffic and other organic traffic that has been validated to avoid being scammed in a sale.

About the Author: Webmaster and manager of

Flash games


Tower Defense


Permanent Link:

No comment »